Reed College plays the game too

My 11th-grader is getting a lot of mail from colleges, clearly based on his PSAT score (it's evident from the slightly unusual way he listed his name -- nickname and middle initial).

That's no surprise, but I was a bit surprised to see promotional material arrive from Reed College based on the PSAT mailing list. Reed is viewed as the shining example of a school that resists the hype of rankings, SATs and the marketing machine.